Online store for exclusive handmade wine accessories

We designed and developed IT architecture and a convenient admin panel with the ability to manage multiple projects. The site was integrated with MoySklad and AmoCRM systems, as well as with Yandex Market, Ozon, Wildberries and Google marketplaces.

Год: 2023Технологии: Next.js, TypeScript, TailwindCSS

Results

Admin Panel

We developed an intuitive and multifunctional admin panel that allows easy management of multiple projects simultaneously. This significantly simplified the process of managing and updating content for the client.

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Loyalty Program

A flexible and customizable loyalty program has been implemented that motivates customers to make repeat purchases and increases their average check. The program has become an important tool for increasing customer satisfaction and retention.

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Personal Account

Users got access to a personal account with the ability to manage their orders, track delivery status and participate in the loyalty program. The notification system provided prompt information to customers about the status of their orders and promotions.

HistoryBranching

Integration with CRM and Warehouse Systems

The project was successfully integrated with MoySklad and AmoCRM systems, which ensured accurate and automatic synchronization of data on products, orders and customers. This made it possible to minimize errors and speed up order processing.

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Integration with Marketplaces

Full integration with popular marketplaces such as Yandex Market, Ozon, Wildberries and Google has been implemented. This significantly expanded sales channels and improved product visibility in the market.

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Case Study

AddWine — About the Product

When a client approached us with a request to create an online store, there was a clear goal: to build a convenient, reliable and scalable platform that not only sells, but creates a truly high-quality user experience. The store had to meet the high standards of modern e-commerce — be intuitive for buyers and effective in management for business.

🎯 Task: more than just a website. The client expected not just a showcase with products, but a full-fledged digital ecosystem. Main requirements: Convenient personal account for users with order history, favorite products and settings. Online payment with support for popular payment systems. Real display of product availability in warehouses in real time. Deep integration with CRM (AmoCRM) and accounting system (MoySklad). Ability to scale and connect to marketplaces.

The project quickly went beyond the typical implementation. We faced a number of difficult tasks: Products were located in several warehouses, and the display of "in stock" depended not only on quantity, but also on location, delivery time and shipment conditions. We developed a flexible accounting system that analyzes balances in real time, calculates the optimal shipping point and correctly displays information to the buyer.

The client wanted not just a "discount coupon", but a personalized reward system: cumulative points, loyalty levels, referral bonuses and gifts for actions. We created a unique modular bonus system integrated with the personal account and CRM, allowing you to flexibly configure rules and segment users.

Since the client planned to develop several brands, a multi-site admin panel was developed where you can manage several stores from one interface — with separate catalogs, settings and analytics.

We ensured seamless communication between all systems:

MoySklad — for automatic inventory updates and order synchronization.

AmoCRM — for automatic inventory updates and order synchronization.

Marketplaces — Yandex Market, Ozon, Wildberries, Google Shopping — for automatic catalog upload and order tracking.

Notification system — SMS, email and Telegram notifications for customers and administrators.

This project became an example of how deep elaboration of details and attention to business logic turn an online store from a simple website into a powerful tool for sales and customer interaction.

We didn't just create a platform — we built the digital heart of the business, ready for growth, changes and new challenges.

Multifunctional Admin Panel The control panel allows easy management of multiple projects simultaneously, which simplifies the process of managing and updating content for the client.
Flexible Loyalty Program A flexible loyalty program that motivates customers to make repeat purchases and increases their average check.
Integration with CRM and Warehouse Systems Integration with MoySklad and AmoCRM systems, which ensured accurate and automatic synchronization of data on products, orders and customers.